We know there's a lot of competing messages in the fitness industry and it can be hard to know what or who to listen to.
That's why, way back in 2006, we decided to take the truth about working out and make it accessible for everyday people...
And we've been intentional about leading the way ever since.
hey athlete, welcome to the gym.
Our mission is simple: to help our members find the joy of being strong and healthy.
And we've been at it for 20 years!
Here’s how that adds up:
about us
1,296
eleventy-billion cups
lives changed
coffee consumed
5
Locations Trained
62,360+
hours coached
The weight room has always been more than just an interest for us. We are honored to be:
- On the leadership and teaching team at Results Fitness University, training coaches and gym owners from around the country
- Invited to teach at StrongFirst certification courses
- A contributor to Prevention Magazine, West Michigan Woman Magazine, and showcased on multiple segments of WZZM13 TV
- A qualifier for The Holland Sentinel's "Best of" Personal Trainer and Gym categories multiple years in a row
- A business that receives mentorship from one of Men's Health "Top Ten Gyms in the country"
- A place where local coaches from other gyms seek us out for their own training
- A trusted partner for local physicians, physical therapists, chiropractors, and other medical professionals
The Valeo Difference
We'd love to be a part of your story
Aside from having degrees in the Exercise and Health Sciences fields, we have certifications from the top organizations in our industry covering:
- StrongFirst Barbell
- StrongFirst Kettlebell
- Ultimate Sandbag
- Functional Movement Systems
- Selective Functional Movement Assessment Gym
- Obstacle Course Racing
- Titleist Performance Institute Golf Certification
not your average gym
Jules keeps the coaching side of Valeo running strong, overseeing day-to-day operations, training programs, and our internship program. A former baseball player, he loves digging into the “why” behind every movement and helping members understand how their training translates to everyday life. Valeo’s thoughtful, detail-oriented approach is right up his alley—and if there’s music playing, there’s a good chance he knows every word. Any genre. Almost any song.
Jules | Head Coach
head coach
Adam brings a strong coaching background, particularly on the He loves getting to know people through their stories and experiences, bringing both encouragement and a genuine interest in the person behind the workout. A recent seminary graduate, he has a heart for pastoral care that carries naturally into his coaching. Outside the gym, you’ll find him volunteering with youth, and finding ways to enjoy sustainable living - ask him his favorite juicing concoction the next time you see him!
Adam | Coach
coach
Izzy is the smiling face welcoming members through our doors from 9 a.m. to 3 p.m. With a gift for hospitality and a knack for keeping things organized, she helps make Valeo feel welcoming from the moment you walk in. Behind the scenes, she keeps billing, scheduling, supplement stock, and countless daily details running smoothly. If you’ve ever wondered who keeps all the little things from becoming big things, there’s a good chance it’s Izzy.
Izzy | Admin
admin & member care
