valeo

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Our mission is simple: to help our members experience the joy of being strong and healthy.

And we've been at it for 20 years!

 Here’s how that adds up:

about us

1,296

eleventy-billion

lives changed

cups of coffee consumed

5

Locations Trained

62,360+

hours coached

The weight room has always been more than just an interest for us. We are honored to be:

- On the leadership and teaching team at Results Fitness University, training coaches and gym owners from around the country

- Invited to teach at StrongFirst certification courses

- A contributor to Prevention Magazine, West Michigan Woman magazine, and showcased on multiple segments of WZZM13 TV

- The winner or qualifier for The Holland Sentinel's "Best of" Personal Trainer and Gym categories multiple years in a row

- A business that receives mentorship from one of Men's Health "Top Ten Gyms in the country"

- A place where local coaches from other gyms seek us out for their own training

- A trusted partner for local physicians, physical therapists, chiropractors, and other medical professionals

The Valeo
Difference

We'd love to be part of your story

the valeo difference

Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Team Valeo
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Founder & Owner

OCR Athlete

BoyMom Fanatic

jessica Luepke

the visionary

Owner & Coach

Program Designer

Systems and Numbers Guru


mike Luepke

The Integrator

Jules keeps the coaching side of Valeo running strong, overseeing day-to-day operations, training programs, and our internship program. A former baseball player, he loves digging into the “why” behind every movement and helping members understand how their training translates to everyday life. Valeo’s thoughtful, detail-oriented approach is right up his alley and you should know that if there’s music playing, there’s a good chance he knows every word. Any genre, almost every song. So if you want some backup vocals during your lift, he's your guy.

jules hidalgo

head coach

Adam brings a strong coaching background, particularly on the gridiron and in the weight room.
He loves getting to know people through their stories and experiences, bringing both encouragement and a genuine interest in the person behind the workout. A recent seminary graduate, he has a heart for pastoral care that carries naturally into his coaching. Outside the gym, you’ll find him volunteering with youth, and finding ways to enjoy sustainable living - ask him his favorite juicing concoction the next time you see him!

adam penn

coach

Izzy is the smiling face greeting members through our doors from 9 a.m. to 3 p.m.
With a gift for hospitality and keeping things organized, she helps make Valeo feel welcoming from the moment you walk in. Behind the scenes, she keeps billing, scheduling, supplement stock, and countless daily details running smoothly. If you’ve ever wondered who keeps all the little things from becoming big things, there’s a good chance it’s Izzy.

izzy bowling

admin & member care

Aside from having degrees in the Exercise and Health Sciences fields, we have certifications from the top organizations in our industry, including:

- StrongFirst Barbell

- StrongFirst Kettlebell

- Ultimate Sandbag

- Functional Movement Systems

- Selective Functional Movement Assessment Gym

- Obstacle Course Racing 

- Titleist Performance Institute Golf Certification




not your average gym

email coach jules

interested in employment or an internship?

we'd love to hear from you!