A 21-day habit challenge
to help you reset,
rebuild momentum,
and feel like yourself again
A 21-day habit challenge to help you reset,
rebuild momentum, and feel like yourself again
Dates: February 9 - March 1
Sign-upS close:
Friday, February 6 at 12:00 PM (noon)
✅ Simple daily habits
✅ Physical + mental momentum
✅ Built for real life
Members and Non-members Welcome
WHY 21 WINS
At Valeo, we call taking action on a positive habit a WIN ...a rep toward (even more) awesome.
By practicing these reps over and over, we stack WINS that build the inner athlete that's inside us all: one that's strong, resilient, and heck, always up for life's adventurous.
This challenge helps you keep WIN-ing - especially during winter, when healthy routines can be the hardest to maintain.
So, you’ve been feeling…
• a little off-track
• inconsistent
• low energy
• like you “know what to do,” but you’re not doing it…
21 WINS will give you a clear daily framework to follow, without overthinking.
This isn’t about perfect days.
It’s about stacking enough wins consistently… and letting that add up.
how it works
your goal
There are 5 habits we've discovered through research and real-life practice that "move the needle" the most when it comes to fitness, health, and athleticism.
In fact, we've termed these habits "The Valeo Method" because they're the tenets we live by in the gym and in everyday life.
1. Lifting weights
2. Occasional Sprinting
3. Walking
4. Recovery through nutrition and rest
5. Savoring things that simply add joy to life
If we can nail these 5 things most of the time, we:
✅ Boost our mood & mental health
✅ Optimize our hormones
✅ Build muscle for longevity
✅ Lose dangerous belly fat and
✅ Feel like we can do this fitness thing even with our real world responsibilities
Your goal during this challenge: Achieve 21 WINS per week from the list of Valeo Method habits.
That averages out to at least 3 of the 5 WINS per day.
Some days you’ll hit 5/5.
Some days you’ll get less.
Not only will you move forward looking, moving, and feeling (even more) awesome, you'll also track your WINS for a chance to win some pretty sweet PRIZES!
the wins
lift
- Doing your Valeo strength program or any lifting session
- 21+ minutes of continuous walking
- Slow, conversational pace. This isn't just about calories, it's about lowering the stress hormone cortisol.
walk
- a short, intentional burst of intensity to accelerate your metabolism, increase bone health, and optimize hormones
- We'll provide you with a "Menu" of ideas to choose from
sprint
you choose what counts!
- Week 1: 100+ grams of Protein that day
- Week 2: 7-9 hours of sleep at night
- Week 3: 100+ grams of Protein that day
recover
- One intentional moment daily that lowers stress or brings joy
Ideas: ski, read, pray, journal, laugh, connect, pizza family movie night, unplug, enjoy your favorite dessert, have an earlier bedtime
savor
What You'll Get
Every participant receives a 21 WINS Kit designed to make habits visible and easy to follow:
✅ Challenge booklet + WINS tracker
✅ 20% off protein during challenge
✅ 21 WINS water bottle
✅ Sprint menu (joint-friendly options)
✅ Protein guide cheat sheets
✅ Before & after check-in pages (physical + mental)
✅ Accountability texts and educational emails
✅ Prize entries
prizes
You'll earn tickets for achieving 21 WINS per week and be entered into the drawing to win the Grand Prize:
We'll also have random small prizes throughout the challenge as a fun way to keep you going.
A Private Chef Dinner for Two with Chef Julie of Julienne Dinner Party.
cost & sign up
member
non-member
challenge + training
non-member
challenge-only
$89
$299
$119
✅ Challenge booklet + WINS tracker
✅ 20% off protein during challenge
✅ 21 WINS water bottle
✅ Sprint menu (joint-friendly options)
✅ Protein guide cheat sheets
✅ Before & after check-in pages (physical + mental)
✅ Accountability texts and educational emails
✅ Prize entries
✅ Challenge booklet + WINS tracker
✅ 20% off protein during challenge
✅ 21 WINS water bottle
✅ Sprint menu (joint-friendly options)
✅ Protein guide cheat sheets
✅ Before & after check-in pages (physical + mental)
✅ Accountability texts and educational emails
✅ Prize entries
✅ Challenge booklet + WINS tracker
✅ 20% off protein during challenge
✅ 21 WINS water bottle
✅ Sprint menu (joint-friendly options)
✅ Protein guide cheat sheets
✅ Before & after check-in pages (physical + mental)
✅ Accountability texts and educational emails
✅ Prize entries
+ 3 weeks of💪 training at valeo!
if you decide to continue at valeo after your 21 days, we'll apply $200 of your challenge cost to your annual membership.
the best part
now that's
a win!
- a personalized strength, mobility, and sprint workout plan
- 2x/wk coaching
- open gym
- burn classes
let us handle your fitness
you'll get:
