Picture this: You’re at the grocery store – you ran in on the way home from work to grab some avocados for that guac you’re making with dinner, head to the checkout, enter your items, click “Finish and Pay” and slide your credit card through the machine.

Oh shoot, that’s right. It’s a chip card.

Do over: you insert your credit card chip into the machine.

Wait….Wait...A sign flashes:

“Do not remove card”

You reach for the card to pull it out.

AH! It almost happens again. Even though it says “Do NOT remove card”, you flinch and reach to pull it out before (but not always) quickly stopping yourself….Every single time. (it can’t be just me, right?!) lol

What’s the deal?!

Mind games, I tell you! Mind games!

Our mind processes statements in pieces and we immediately see only the words “remove card” — and the automatic response is to react and reach for the card. It’s funny, isn’t it?

What the mind sees or hears —> how the body physiologically responds is a pretty spectacular little phenomenon. This is why how you think is so very important. Take these statements, for example: read them in your head and notice the difference in how you feel as a result of each:

“Don’t slow down” (your body only hears ‘slow down’ – suddenly things feel heavier and harder)
“Fast feet fast feet fast feet!” (you start running more rapidly)


“Don’t drop it! (all you can think of now is the weight falling out of your hands)
“Keep it tight, up, up, up!” (suddenly you’re able to lift with more ease)


“Ugh, I’m so weak” (enter: sluggish and defeated)
“I am Strong” (gather up some more umph)

Language matters….not only what you say, but how you say it. It’s one of the reasons we have this written on our chalkboard at Valeo.

It’s a visual cue to the mind: Think strong. Be strong. 

So, the next time you’re in the gym (slash home, work, …life) facing a challenge, notice the words or mantra you’re telling yourself; modify them if need be, then watch the magic happen.

And if anyone wants to start a petition to change “Do not remove card” to “Keep card inserted” or something, I’ll be the first to sign it. 🙂

Speaking of thinking STRONG, we have the honor of witnessing triumphs big and small, every single day in the gym. What fun it is to watch our members grow in mental and physical fortitude! Here are two members, Janine and Izzy, doing just that. So proud of all our amazing Valeo-ians.
“My kids would be so proud if they saw me do this.” – Janine (Way to go, girl!)
“One year ago, I started weight training so that I could love my body more fully, in all its strength and glorious limitations. Today I deadlifted 230 lbs. I’m not where I want to be, but I feel strong and I’m having lots of fun.” – Izzy (from 60 lbs to 230 lbs in one year – pretty amazing…250 lbs, here you come, Izzy!)

Start your own journey of STRONG by getting in touch with us about a free Strategy Session.
We can’t wait to meet you!

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