What does Valeo mean?!
“Vuh-lay-oh” is Latin and means “Have strength, have power, be effective” and that is exactly what we desire for our members!
Our guiding set of principles establishes both the tone for your experience at Valeo and our commitment to honor your trust in us.
Stewardship: Manage and care for everything you have entrusted to us
Team-driven: Have a “We” not “Me” attitude and approach
Results-focused: Achieve your goals and celebrate big and small successes
Ongoing education: Constantly learn and improve
Nurture connections: Be community leaders in health and fitness
God-honoring: Be a reflection of grace and giving
Exceed expectations: Create an unparalleled environment and experience
Radiate: Be a bright part of your day
We are dedicated to the joy and success of our members. We will help them re-create themselves as healthy, active people by providing a welcoming environment and exceptional results-based fitness programming for all ages and abilities.
To stand out as Holland’s premier expert in health and fitness and to be profitable and sustainable as we excel at achieving results that make our members look, move and feel (even) more awesome.