What does Valeo mean?!
“Vuh-lay-oh” is Latin and means “Have strength, have power, be effective” and that is exactly what we desire for our members!
Our guiding set of principles establishes both the tone for your experience at Valeo and our commitment to honor your trust in us.
Stewardship: Manage and care for everything you have entrusted to us
Team-driven: Have a “We” not “Me” attitude and approach
Results-focused: Achieve your goals and celebrate big and small successes
Ongoing education: Constantly learn and improve
Nurture connections: Be community leaders in health and fitness
God-honoring: Be a reflection of grace and giving
Exceed expectations: Create an unparalleled environment and experience
Radiate: Be a bright part of your day
We’re on a mission to help our members find the joy of being strong and living healthfully again. We will do this by providing a welcoming environment and exceptional results-based fitness programming for all ages and abilities.
To stand out as Holland’s premier expert in strength and fitness and to be profitable and sustainable as we excel at achieving results that make our members look, move and feel (even more) awesome.